A new organization leading research in yoga’s positive effects on diverse populations has evolving design needs including brand and logo development, identity and diagnostic visual system refinement, and promotion.
Need: An identifier for a non-profit focused on research, yoga, and improving people’s lives.
Solution: The circular form represents the organization’s open approach to teaching and dedication to inclusivity. A stylized lotus blossom reflects the roots in yogic practice.
The bright field of yellow, green and blue connects to the natural environment and a sense of joy. Founder Paul Mross developed the Happ:y name and its emoji reference. The designed wordmark uses modified letterforms from the Humanist typeface, Optima.
Need: A visual presentation of the system developed for measuring improvement in yoga students’ balance and stability.
Design solution: Following information from user experiences in the field, I worked iteratively with Paul over many weeks to achieve a unified visual vocabulary for the yoga mat’s markings.
To assert the brand, the logo was applied to the mat in a way to harmonize with the system of marks. A vibrant color palette was chosen for The Happ:y Yoga Mats.
Need: Instructional tools for students and teachers to be used in a variety of settings and with different audiences sizes.
Solution: Paul experimented with a number of materials and prototypes. The system in development uses a full-size base marked like the yoga mat and separate magnetic hands and feet as movable teaching tools.
Need: An appealing informational document to promote The Happ:y Yoga Mat to priority customers.
Solution: Copy editing and strong hierarchy was used to unify and clarify the content. For cost effectiveness and ease of printing, it was designed on letter-size with no bleeds.
CLIENT: Stevens Point Transit / Central Transportation
This City of Stevens Point department runs a bus system that serves permanent residents and college students. The management is engaged in periodic assessment and improvement of service. Updates to bus routes and redesign of map information occurs on a regular basis.
COORDINATION / ART DIRECTION:
College of Fine Arts & Communication, UW-Stevens Point
An interdisciplinary event series named COFAC Creates is a featured program in the College of Fine Arts & Communication bringing many disciplines and points of view together. In spring 2017, I coordinated ‘Expression of Place’ encompassing 11 different events, and art directed the design and application of the identity.
front cover of main brochure